We are pleased to share the first lecture in the Robert Lusch Lecture Series, named in honor of Robert Lusch, former Executive Director of the McGuire Center for Entrepreneurship. Bob Lusch was a prolific researcher, author, and educator, known widely for his work in service-dominic logic. Steve Vargo, Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii, will deliver the first lecture. The Department of Policital Economy and Moral Science is partnering with the McGuire Center for Entrepreneurship to offer the series. New lectures will be announced in the coming weeks.
Event Date: Monday, February 12, 2018 | 11:30 - 1:30PM | Silver and Sage Room, Old Main | 1200 E. University