Center Associates

Robert Lusch's picture
Robert Lusch
Professor, Marketing
TEL: 520-621-7480

Robert F. Lusch (1949 - 2017) was Executive Director of the McGuire Center for Entrepreneurship in The Eller College of Management at the University of Arizona where he also held the Pamela and Jim Muzzy Chair in Entrepreneurship & Innovation. His research program centered on innovation...
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